Greet Smith is a reference library of card designs and card wording, built to cover the moments people actually send cards for. Birthdays. Sympathy. New jobs. The kinds of moments where the difference between a generic store-bought card and something specific is the difference between being remembered and being forgotten. The library is organized by occasion and by who the card is for, so you can start from what is happening rather than from a blank page.

Fountain pens and ink bottles beside hand-lettered greeting cards on a desk.

Every template in the library is opinionated. Each one was made for a specific kind of moment, with a specific kind of relationship in mind. We don't believe in a universal birthday card; we believe in the right birthday card for your specific person. The catalog is organized by occasion so you can start from what is happening, not from what is fashionable.

The writing on this site — the suggested messages, the design notes, the printing tips — is drafted for this site from a common set of templates and then grouped by occasion and by who the card is for. The messages are starting points rather than finished cards: the line that makes a card land is the one detail only you can add. The design and printing notes take a position instead of hedging, because anonymous, both-sides advice is not useful when you are standing in front of a printer at 11pm trying to decide whether to use the matte or the satin stock.

Greet Smith is independently run and free to use. We do not sell your data. We do not require an account to preview a design.

The library currently spans 305 templates across 60 occasions, plus a calendar of public and cultural holidays. We add new designs and new writing every month. If there is an occasion we are missing, or a holiday tradition we should be covering and aren't, we genuinely want to know — see the contact page.