About CardCraft
An independent library of greeting cards for the moments that matter, and a few that don't but should.
CardCraft started as a private collection of card templates a small group of designers and writers were sending to each other for years. Birthdays. Sympathy. New jobs. The kinds of moments where the difference between a generic store-bought card and something specific is the difference between being remembered and being forgotten. Eventually the collection got large enough — and the requests from friends and family got frequent enough — that we put it online.
Every template in the library is opinionated. Each one was made for a specific kind of moment, with a specific kind of relationship in mind. We don't believe in a universal birthday card; we believe in the right birthday card for your specific person. The catalog is organized by occasion so you can start from what is happening, not from what is fashionable.
The writing on this site — the suggested messages, the design notes, the printing tips — is written by humans who actually send cards. We use real paper. We mail things. We argue about whether a foil accent reads as celebratory or wedding-y on a graduation card. We have opinions about envelope linings. The site reflects those opinions because anonymous, hedged, both-sides advice is not useful when you are standing in front of a printer at 11pm trying to decide whether to use the matte or the satin stock.
CardCraft is independently run, ad-supported, and free to use. We do not sell your data. We do not require an account to preview a design. We do show display ads in the sidebar and between content blocks; that is what keeps the lights on. Where the templates lead to a printed product, we partner with a small set of fulfillment services we have personally vetted; we earn a small commission on those orders, and we mark them clearly when they appear.
The library currently spans 305 templates across 60 occasions, plus a calendar of public and cultural holidays. We add new designs and new writing every month. If there is an occasion we are missing, or a holiday tradition we should be covering and aren't, we genuinely want to know — see the contact page.